![]() Neither Facebook Live nor YouTube Live is equipped with interactive webinar features (like screen sharing, whiteboard with drawing tools, CTA button – to name just a few). Will the new LinkedIn service be a threat for webinar software? Let’s put it this way – when Facebook Live and YouTube Live appeared on the horizon, some marketers have considered them as a threat to webinars.Ībsolutely no! On the contrary, these live streaming services struck as an opportunity. LinkedIn Live and webinars – a war or a possible alliance? Now, let’s find the answer to our fundamental question: OK, so we know why this feature makes sense. LinkedIn Live comes in line with this trend. It’s an era of video, and it’s time to embrace it or be left behind. Yes, 87% of businesses use video as a marketing tool. If you haven’t seen our latest State of Webinars 2019 Report, check out these stats: Secondly, the video continues its victorious march through the sales and marketing fields. Take a quick look at how many courses and videos come in after typing the phrase “video marketing” in their search field: Getting these two on board, you can reach your B2B clients’ way easier and more efficiently.Īlso, LinkedIn Live didn’t arrive without a reason:įirst of all, video marketing has been an essential part of LinkedIn’s overall marketing communication, expert advisory, and learning platform. That’s the reason for keeping an eye on the BETA versions of LinkedIn Events and LinkedIn Live. But most importantly, they are all eyes and ears on new solutions for their businesses. Fresh forecasts and surveys regarding their specific industry – they cover all those. You can find them publishing and sharing insightful articles. These people live very actively on LinkedIn. Yes, they have copied both of these features. Plus – a chance to reachyour audience with those. Just imagine going through this immense clutter with your events organized by your brand’s or company’s live events. Because of Facebook’s character, there are tons of live events about people’s private stuff, mixed with videos broadcasted by politicians and celebrities. However, you can also drown in the ocean of entertainment (concerts, club music nights, exhibitions, etc.), private events, or complete nonsense rubbish. If you dive into Facebook Events, you can, of course, find interesting and valuable events organized by many respected brands. It’s B2B heaven where decision makers allocate their marketing and sales activities. It’s now far beyond a career-oriented ecosystem, but it serves instead of a business relationships stratosphere. LinkedIn, with its 600 million users – professional members, is the world’s largest business network platform. Meaning, it’s not available for everyone yet, only for invited users.Īs we highlighted in our article about LinkedIn Events, these are not the first (nor probably the last) features LinkedIn has copied from other social media titans. Just like LinkedIn Events, the Live feature is running on the MVP version. To put it as simple as possible, LinkedIn Live enables users to broadcast real-time videos addressed to specific groups or all platform members worldwide! Now, after seeing numerous LinkedIn’s display ads and articles about how video amplifies online businesses, marketers are happy to see the LinkedIn Live feature launch. The overall impression from the articles comes down to the “well, it’s better late than never.” Although LinkedIn has been boasting the significance of video marketing for quite a while now, it was Facebook and YouTube who came in with live video broadcasting services first. LinkedIn Live and webinars – a war or a possible alliance?.But what about LinkedIn Live? Would that be a competition to webinars? After all, it’s all about video content broadcasting. OK, we agree on the positive impact of LinkedIn Events. With a professional character of LinkedIn networks, it is highly more likely to get to the right people with serious online business events. – Hey, that can power up the promotion of webinars like a rocket fuel! Although available only in San Francisco and New York at first, it is already on the radar of every serious digital business manager.Īs soon as it got out, a big light bulb went off in our heads In December 2018, we couldn’t hide our excitement as we loved LinkedIn’s pilot version of their new feature – LinkedIn Events. How will this new feature affect webinars? Is it a threat or an opportunity for webinar software? ![]() ![]() This professional network titan, backed by Microsoft itself, has decided to catch up with other social media platforms, and introduce its own video content broadcasting service. LinkedIn Live came shortly after LinkedIn Events and electrified marketers, bloggers, and tech websites in a flash.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |